Marketing has changed. It used to be simply doing letter drops, emailing potential clients, faxing people and other avenues where you go and find clients. These days it’s about being found and providing exactly what the potential client is looking for. You need to not only look good but be informative, make their online experience easy and sound appealing. There are so many businesses, services and products at the tips of everyone’s fingers that you better be one of the first few results or your business may be losing clients. No matter what company you work for or own you need to present well, your website needs to work on mobile devices and you need to be able to attract customers in around 150 characters on Google’s search results.
SEO Empire isn’t just looking to rank you on a phrase that you think is the best. We do many hours or research, use an extensive list of tools and years of experience to not only get you ranking for a phrase but to make sure your business looks amazing online, is above your competitors and helps you grow into new areas.
There is no such thing as a package that fits everyone. We will tailor a package for you and your budget. We can work from a slow longer term approach to a full on aggressive campaign to put you at the forefront of your industry.
A full assessment and proposal with an outline of our offering. We will cover all pricing, terms, conditions and how we will communicate with you and what you should expect over this time.
What your customers first see when they find you on Google is imperative to having a successful website and business, being found on search engines is the first big step and the second is appealing to your target audience. We will work with you to work out what that is and use the best wording possible to capture your audience.
Search engines, in particular Google see good websites similar to the way customers see you. They work on reputation and if you have your website developed to their standards and requirements they will look upon you favourably. A major factor on making your website rank well is to have good back links which means having reputable sites linking in to you.
Each month we will build links to your site from other reputable sites which will increase your ranking and push you higher in the search results.
We don’t just so the simple and easy tasks of SEO and get you on the front page of search engines and stop there. SEO Empire takes pride on continuously improving your site. We constantly monitor your competitors, market trends and new potential threats or even better new opportunities to keep you ahead of the rest.
Each month we will send you a short and simple report which will show your site growth, traffic and new potential competition. Tracking this is an important part of what we do to show you results.
When you first make the decision to take your business to the next level and improve your SEO it will usually take 3-4 months to appear on the front page of Google. This can fluctuate but you will spend majority of your time on it until the 5th and 6th months where you will firmly hold your ranking unless something major changes.
Utilising Google Adwords and similar paid adverts we can make your company appear on the front page of Google and other search engines until you organically appear on the home page. We can manage your budget to get you the best results with the minimum spend.
Your online reputation is becoming more and more important each day as potential customers are seeking reviews and previous customer feedback more than ever. We can manage your reputation, assist in recovery from bad feedback and work on a strategy to increase new and positive feedback.
We thoroughly review your website, configure search engines, review social media and relevant sites and then recommend a best course of action to secure your spot on the front page of Google.
We will contact you at a minimum each month with an update and let you know what stage we are at.
We develop a strategy tailored to your company utilising the appropriate social media sites to grow your business and brand. We use social media to increase your profits through effective campaigns that are continuously evolving. We work with you to grow brand ambassadors and increase engagement with your current and potential customers.
There are over 1 billion active Facebook accounts worldwide with 50% of the Australian population being active on Facebook. Our strategy will help you build relevant traffic to your website and increase interaction.
Using Facebook as the primary platform to deliver your message, we focus on attracting the right type of customer and providing relevant information to them. The focus is then to convert this interaction into website visits.
The key to social media is consistency, Google and Social Media companies want to see fresh and relevant traffic often and consistently. These sites track your sites to see how often you update your sites and pages. Social media is affecting your Google rankings more and more so doing this right is a key factor to growth.
When we create a strategy for your business we don’t simply overload you with huge amounts of information and let you sort out where you need to be. We drip feed this information to you over a set time period, working with your staff on the best way to deliver it and adjust our strategy based on feedback, likes and comments on your posts. Initially expect 3-4 pages with an overview and each week or fortnight we will email or call you (Whichever is preferred) to discuss how you are going, gather feedback and set the strategy for the next few weeks.